Vladimir Makeew CEO of Surf

• Digitalization

December 2, 2022 5 min read

Comparing Best Facial Recognition Software to Make an Informed Decision

Considering the best facial recognition software (FRS) is vital for choosing the solution that will meet your specific needs and budget. Powered by artificial intelligence (AI) to match faces in images against an existing identity database, FRS encompasses hardware like sensors, cameras, and integrated devices that detect and analyze faces to recognize people. 

The worldwide facial recognition market is projected to climb from $4.71 billion in 2021 to $10.11 billion in 2026, at a CAGR of 16.53%. With FRS apps, startups, middle-sized businesses, and corporations can obtain many advantages, for instance, streamline identity verification, improve access/attendance management, and enforce the security of sensitive data.

Here at Surf, we have vast experience in building FRS projects. In this article, we will describe advanced FRS products and list the key features that you should implement.

Where to use facial recognition solutions

Facial recognition software is used across various domains that involve banking, financial services and insurance (BFSI), healthcare, defense, government, retail, e-commerce, automobile and transportation, hospitality, as well as media and entertainment. 

The primary use cases of FRS:

• Access management
• Customer identity verification
• Attendance tracking and monitoring
• Border control
• Criminal identification

FRS is placed in banks, ATMs, schools, offices, airports, and state borders. Organizations such as Visa and Mastercard have already adopted the technology to confirm user identity during payments and ensure security. With FRS, retail companies and marketing agencies personalize client service.

Speaking of our projects, let’s consider an FRS system for KFC. Previously, KFC had to keep a paper log of clock-in/out times while managers manually entered the data into a time-tracking platform. To increase efficiency and eliminate human errors, the Client wanted to enable facial recognition. Our aim was to develop an advanced AI-based solution that would automatically identify KFC’s employees and track their clock-ins/outs. 

We also needed to integrate the product with an ERP application and a corporate workplace portal to monitor  staff attendance. Delivered by Surf, the FRS can not only confirm identities but also identify age, gender, and emotions.

Must-have features of facial recognition software

Bringing multiple advantages, FRS solutions have transformed the way firms and entire governments track activities and control attendance. Apart from identity confirmation, the technology can provide you with statistics and various useful data (i.e., approximate age, emotions) about people. 

Best facial recognition software in 2022

1. Amazon Rekognition

Released in 2016, Amazon Rekognition is a cloud-based computer vision system that identifies people in photos, pictures, and videos. Furthermore, this advanced SaaS platform uses deep learning to recognize texts, objects, and scenes. 

Many American government institutions have adopted Amazon Rekognition, for example, Florida police and U.S. Immigration and Customs Enforcement. Additionally, the solution is utilized by various private entities and corporations.

The software provides computer vision capabilities such as:

• Algorithms pretrained on data collected by Amazon and/or its partner network

• Algorithms trained by users on a custom dataset

Amazon Rekognition does not require experience in AI and machine learning. The pricing amount depends on the services used and the number of images/videos processed. 

Lasting for a year, the free Amazon Rekognition Image plan will let you analyze 5,000 images and store 1,000 face metadata objects on a monthly basis. Amazon Rekognition Video also lasts a year and allows for analyzing 1,000 minutes per month free of charge. 

The application will perfectly suit you if you are not limited on budget and need to process an enormous number of photos/pictures/videos.

2. BioID

Representing a proprietary biometric solution, BioID enables companies to automate identity management and enforce security. The advanced platform is device-independent and provides compliance with the General Data Protection Regulation (GDPR). BioID offers the following services:

• Liveness detection. Firms and institutions can use it to detect potential threats and protect against online fraud. Compliant with ISO/IEC 30107-3, liveness detection supports any standard camera. 

• Identity verification. Businesses can employ it to implement Know Your Customer (KYC) selfie and ID ownership verification. 

• Mask authentication. The solution requires showing the user eyes only to recognize a person.

The pricing goes per feature, so you may contact BioID to explain your needs and estimate costs. The FRS tool is especially suited for organizations where identity verification is vital, for example, clinics, laboratories, and car rentals. If you have offices in Europe, you should consider the system owing to its compliance with GDPR.

3. DeepVision AI

DeepVision AI is a state-of-the-art  cost-effective app compatible with any camera. This advanced solution collects the footfall data in certain city areas while identifying individual age and ethnicity. Brands and marketing agencies can utilize this data to personalize services. 

On top of that, DeepVision AI can be used by law enforcement to recognize people for security reasons. The product helps prevent incidents by sending visual/audio alerts. Additionally, DeepVision AI supports notifications via email, IVR calls, and SMS. To protect against hacker attacks, the system implements military-grade encryption tools.

The pricing amount is based on the consumption dimension. DeepVision AI primarily serves retail, e-commerce, real estate, and advertising industries. Medium and large-scale companies will especially benefit from adopting the app.

Facial recognition software takeaway 

FRS can allow you to address multiple challenges, from streamlined identity verification and access monitoring to incident prevention. Here at Surf, we’ve gathered extensive experience in delivering biometric functionality. Using advanced technologies and best software development practices, we create customized digital solutions while achieving security, scalability, and performance.