Why choose Surf for mobile shopping app development

Benefit from the best practices and experience we’ve gained working on shopping app development for the leaders in retail and eCommerce


among Top E-Commerce App Developers by Clutch


among Top US App Development Companies by Clutch


among 100 Top App Development Companies for E-Commerce by The Manifest

What we can offer

Various approaches to mobile shopping applications open different possibilities. Businesses with out-of-the-box apps strive for 5–7% conversion rates, while those with custom-made products think of 19%. At the same time, developing custom solutions will cost much more.


With all this in mind, we offer our clients the most suitable practices including the golden mean approach that we developed based on our experience with m-commerce applications.

mCommerce apps from scratch

  • high-converting order flow
  • loyalty system
  • payment and delivery options
  • user behavior analytics
  • integration with in-house accounting and inventory systems

From out-of-the-box to a custom app

  • smooth migration
  • no customer lost
  • data management
  • enhanced purchase process
  • scalable solutions
  • 3-5-fold boost in conversion

Striking a balance between custom and out-of-the-box solution

  • templates for basic features
  • unique custom features
  • saving due to ready-made templates
  • business-tailored UX\UI
  • top quality custom solution in 3 months

AI-driven solutions for online shopping

  • smart item search
  • human-oriented chatbots
  • generating item description
  • computer vision
  • personal recommendations

For 12 years, we’ve developed best practices and approaches to build the first app version in 3 months. Need one?

Let’s discuss

The process we follow with mobile shopping apps

For every project, we assign a stable team of Middle+ experts, with experience in eCommerce and avoid rotations unless absolutely necessary

  1. Preparations and design
    • product research: audience analysis
    • CJM workshop
    • user scenarios including the negative ones
    • UX/UI prototypes
    • restraints and points of concern
  2. Development
    • native iOS and Android shopping apps on Swift and Kotlin
    • cross-platform apps with Flutter
    • frontend-backend interactions
    • middleware integration with enterprise systems (CRM, ERP)
  3. Testing
    • ISTQB certified QA engineers
    • load testing and performance optimization
    • up to 80% of scenarios covered by automated tests
    • testing environment set-up
    • automated testing integrated with build automation (CI)
  4. Release and support
    • complying with security audit requirements
    • release to stores, minimizing rejection risk
    • SLA
    • updated documents and reports
    • transfer to in-house team

We have clients across the entire globe

What our Clients have to say

We create eCommerce apps in complete compliance with the industry-specific standards and  expectations and additionally take advantage of our cross-industry experience with banking, FinTech, FoodTech, entertainment applications — to offer our clients additional value.

“Our cooperation with Surf is long and very productive. We started by developing an application that would be easy to use. During the project, many other new interesting features were added. Many of them were realised due to active participation of Surf. The team was always invariably interested in cooperation, effectively built communications and implemented all our wishes at a high technical level. ”
Oksana Yaroslavceva
Online Product Head of Design & Development
“Surf has developed a great mobile app for us. It has significantly improved the quality of service for our premium customers. Customers can now manage deliveries and resolve support issues right in the mobile app. Thanks to this, the average bill and LTV increased and new customers came.”
Product Manager
“Since we were already working with Surf, we had established effective communication. The Surf team has actively engaged with our developers, speeding up our progress. Thanks to that, for instance, it took us less time to integrate information about deliverers. Moreover, Surf was often proactive, suggesting interface improvements as well as the format and process adjustments to the mobile interface.”
Lead Backend Developer

More information in our blog

Surf experts eagerly tell about expertise and insights and our blog is one of the channels to communicate with the community

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Vladi Makeew

CEO of Surf
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